If you have ever owned a jersey whose logo cracked after a few washes, you already know why sublimation printing has become the standard for custom sportswear. This guide explains what it is, how it works and when it is the right choice for your team or brand.
What is sublimation printing?
Sublimation is a heat-transfer process. The design is first printed with special ink onto transfer paper. The paper is then pressed against the fabric at high temperature, and the ink turns into a gas that bonds with the fibres of the cloth. Once it cools, the colour is inside the fabric rather than sitting on top of it.
Why it suits sportswear
- No cracking or peeling. There is no layer of ink to lift off, so the print stays as flexible as the fabric itself.
- Full-colour designs. Gradients, patterns, textures and photographic details print as easily as plain logos.
- Edge-to-edge printing. The whole garment can carry the design, including sleeves, collar and sides.
- Breathable feel. Because the ink adds no coating, the fabric keeps its natural stretch and airflow.
What it works best on
Sublimation needs polyester or a high polyester blend and works best on light-coloured fabric, which is why jerseys, training tops, leggings and performance wear are such a natural fit. It is not designed for cotton-heavy garments.
Designing for sublimation
Send artwork at the highest resolution you have, ideally vector files for logos. Keep important details away from the seams, and remember colours on screen can look slightly different on fabric. Our team checks artwork before printing and shows you the layout on the garment first, as described in our guide to how custom sportswear is made.
Caring for sublimated garments
Wash inside out in cool water, avoid bleach and skip high heat in the dryer. Our full advice is in how to wash and care for jerseys and hoodies.
Ready to start?
Have a design in mind? Talk to us about your custom order or explore garments in the shop.
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